How To Find “Hot Pockets” Of Internet Customers Eagerly Looking For What You Sell.

By now, I am sure you have gathered I am a big fan of Gary Bencivenga. His “Fuzzy Dice” secret for exploding your sales makes a lot of sense.

A master salesman once told him that selling is quite a simple process, unless you go out of your way to make it complicated. He then taught him his greatest secret for keeping it simple. Gary found it worked like a charm in advertising on the internet as well.

Once you apply this principal to your market, you’ll find it will attract customers the way a large magnet draws metal filings. The key is corral customers by intercepting them whenever they are looking for what you are selling. Applied to the internet, it means matching your selling process to the way people search on line.

Gary calls it his “Fuzzy Dice” Secret.

Let’s say that you sell car accessories. Now, you could create a website and a series of Google and banner ads, trumpeting your product line, “Car Accessories”.

Logical enough, right? It’s what most companies would do. Trouble is, people don’t go online searching for a “product line”. Almost nobody searches for “Car Accessories”. That’s way too broad. When you type those words into the search bar, you get more than 49 million results.

People go on line for a single product. For example, Fuzzy Dice. You know those tacky, spongy dice that dangle from the rearview mirror. Or, leather steering wheel covers, car stereo subwoofers or Mercedes replacement hood ornaments.

Since that’s how people search, that’s the way you should sell. Sell the way your prospects buy … with a rifle shot like “Fuzzy Dice”. Not a shotgun approach like “Car Accessories”. Intercept your hot prospects when they are looking for someone like you.

So … don’t sell a stock market newsletter. Sell a report on “three oil stocks that may soar in the next 12 months because of the worsening worldwide oil squeeze. Don’t sell “retirement planning”. That phrase brings up 41 million internet results. Offer a FREE video on How To Retire To Mexico and Live Like Royalty on $500 a Month or Less.
Don’t sell “gourmet foods” … sell Imported Smoked Scottish Salmon and give it the full sales pitch on why it's the best you can buy.

Yes, you might have many other “gourmet foods” in your quiver …. but you create a simple landing page for each of your best selling products. You then follow up with an e-mail campaign introducing the newly found customer to the other products you have in your gourmet foods store.