Get Sales With Compelling Copy

Here's some great advice from Jennifer Davey.

The copy you write for your website, sales letters, brochures, business cards and other material has to be compelling in order to get people to enter your sales and marketing funnels. You must have copy that compels the reader to take action. Remember, it's all about them ... it's not about you.

Here are some "DO's" and DON'Ts"

DO:

* Have each page of copy focus on one call to action.

* Write all copy with your Keyword Research in mind.

* Use your TAG LINE on everything. (Example: You never see the BMW logo without "The Ultimate Driving Machine" tag line.

* Always focus on "benefits". Explain the problems clients are facing and how you solve them.

* Let readers know you understand their pain.

* Always include your U.S.P. (Ultimate Selling Proposition)

* Create a sense of urgency. (Example: Include a deadline in your offer.)

* Include testimonials

* Use simple, but powerful, descriptive words (See "All Of Direct Marketing Is An Emotional Medium Posting on 2/23/07 below)


DON'T:


* Use industry jargon in your copy.

* Write hyped-up copy.

* Write/talk at people ... write/talk to them.

Follow the above and you are well on your way to success.