The Key To Websites That Work

Lately the conversations at our conference table have centered on the internet ... and in particular ... how to get through all the "hype" to create websites that work.

Several reasons fuel our discussions. More companies realize they need a solid presence on the Net. Many are not already there and are asking us for guidance. Second, there are quite a few companies who have websites but no traffic to speak of. And, third the expense for a great site is far less than the reoccurring charges of promotion through other media.

The bottom line, however, from those who read our blog: How do you get through all the website building "hype" and create a site that ranks in the top 1% in acquiring great traffic?

This posting will lead you to that answer.

You have heard us say this before ...

The fundamental reality of how people use the Web: They search for…information, information, information.

Websites with great responding traffic have acted upon the fundamental reality of online behavior. First, they deliver information by creating in demand content. That allows the site to attract targeted traffic. If the website properly PRE-sells the visitor, they will respond to what the website offers.

Since people search for information, they are looking for a solution. They are not looking for you. They usually don't know who or what can provide what they seek. So, they rely on Search Engines to source the possibilities that are worth their effort to visit.

Give them what they want by converting your knowledge into high quality, in-demand content. Create high value content that over delivers what they seek.

Creating great content is the first step in building a website that works. We have made an agreement to allow you to download the very best web building course on the Net. This program is taught at over 30 universities including Penn State and the Universities of Arizona and Wisconsin. Because the author is on our Board Of Advisors, he is allowing our readers to download it ABSOLUTELY FREE. To get your copy, go to: http://myws.sitesell.com/harsonhill.html