The Master Key To Your Success

My company’s website home page states:

“As in romance, court your customers and prospects with your insight and pearls of wisdom. Get them into the habit of welcoming your contacts, because what you say is so valuable, useful and interesting. If you do this, sales will automatically follow.”


So many companies literally “don’t get it”. They automatically focus on the product or the service they are selling. Then when they apply “benefits” and “features” to their copy, still no one seems to be interested

Here’s some advice from one of today’s internet gurus … Perry Marshall. He gets it!

“Nobody who bought a drill actually wanted a drill.

They wanted a hole.

Therefore, if you want to sell drills, you should advertise information about making holes ... NOT information about drills!"

There are so many people out there selling the drill (their business), when people actually want to know about making holes instead. What you should be offering are tips on how to drill a hole, and suggest using your drill to make the hole! Now that is effective marketing.

That’s what I mean about “courting your customers”. You must deliver answers to their problems, pain or desire. If you do this with information that is valuable, useful and interesting, sales for your “drill” (your product or service) will soar.